MAKING THE BRAND THE STAR
Allstar is the UK’s leading fuel card, giving business motorists a simple, secure payment solution.
A number of product sub-brands were being replaced by their new Allstar One card. The business saw the opportunity to refresh the branding, messaging, sales materials and digital marketing.
Our first goal was to refine the existing brand architecture to provide a clear relationship between the corporate and product brand. The logo was sharpened-up and we built on the strongest elements in the existing brand guidelines, to create a more ownable set of assets. We introduced a new typeface and enhanced colour palette as well as photography style and tone of voice.