Lotus Case Study

Lotus Cars

DIGITAL IMAGE COMPOSITION & ADVERTISING

Lotus has been at the cutting edge of sportscar engineering and design for over 60 years. Their cars have a reputation amongst true driving enthusiasts for a single minded purity of handling with an emphasis on ‘performance through lightweight’. Milestone has worked for the last 5 years on dealer advertising campaigns and brochures, as well as creating stunning sets of digitally enhanced imagery for their entire model range. With an impressive growth in sales, this year is proving to be an exciting time for this world famous British marque.

Dealer Advertising Toolkit

Digital Car Imagery

CREATING THE IMPOSSIBLE

Milestone has created a number of dynamic vehicle images using static studio shots combined with CGI and photographic background plate elements. They are large enough to work for full scale exhibitions as well as advertising media and digital applications.

Blue Elise Hairpin
Red Evora City
Black Elise Warehouse

Special Edition Brochures

EXCLUSIVE VEHICLE BROCHURES

Lotus produces a number of limited edition vehicles and each has a bespoke short run brochure with a unique set of exclusive images.

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