RAC Love Cars

RAC Love Cars


The RAC briefed us to help re-launch their online car retail business, RAC Cars. In order to maximise PR, social media opportunities and engage customers they asked us to bring their passion to life with a campaign about the love of cars.

We created branding, messaging, digital advertising and a design refresh for the RAC Cars site. We also extended the visual style into a campaign for the RAC’s Approved Dealer Network, creating point of sale materials for dealer partners, and both print and digital ads.

Following our work on this campaign, the RAC saw a more than 500% increase in traffic to their Approved Dealer Network website.

Our approach

 We created a simple, but stronger lock-up of the RAC Cars logo, alongside a new, distinctive and ownable neon ‘Love Cars’ device. These elements were then integrated into the POS materials, press ads, and combined with vehicle photography to create powerful banner imagery which could be used across the website, emails and other applications.

Website and Digital Ads

The RAC Cars site itself was re-skinned, refreshing the design and user experience, while maintaining the existing wireframe and functionality. We also created still and animated digital ads to be placed on selected motoring sites to drive awareness of the campaign and launch the new site.

Visit the new site, you might find your perfect match www.raccars.co.uk

More case studies