The RAC has created a massive buzz around the launch of this year’s Report on Motoring. And it’s the increase in drivers admitting to using mobile phones at the wheel that is the main story that’s making the headlines.
The RAC’s annual Report on Motoring surveyed 1,714 UK motorists. It shows that 31% of motorists said they used a handheld phone behind the wheel compared with 8% in 2014.
The number of drivers who said they sent a message or posted on social media rose from 7% to 19%. And 14% said they had taken a photograph or video while driving.
As a piece of content marketing the RAC’s Report carries significant gravitas, enabling the brand to create huge PR value worth many times the cost of producing the content. Report content has made front cover stories in national press, BBC Radio and online news.
We’ve been designing the 96 page Report for the RAC since 2009 and each year we try to create stronger infographics and photography.
This year we’ve introduced a new pictorial infographic style and icon set. Much of the photography is taken by the Milestone team throughout the year to capture motoring issues like pot holes, traffic jams, road safety and in-car distractions.