Agricultural Mortgage Corporation

Advertising, customer communications and event stand design aimed at British farmers.

The Agricultural Mortgage Corporation has been providing long-term loans to farmers for over 90 years. Their unique benefit is around their ‘no reviews’ and that loans can be passed onto the next generation.

The brief

AMC briefed Milestone to create a series of specialist press and digital ads to generate awareness of their loans.

Our approach

Our ads demonstrate the brand’s long-standing relationship with the agricultural community, its purpose of supporting British farmers and the insight that farming is family.

To stand out in their marketplace we introduced emotive black and white photography. This effective campaign has been extended across event stands and sales collateral.