Creating a distinctive brand and fun, intuitive user experience for an innovative app concept.
Vacay is the first app that lets you search for your dream holiday destination by weather type and preference.
The days of visiting your high street travel shop are long gone with over 80% of consumers booking their holiday online and 70% researching travel on their smartphone.
The app is built around the unique expertise of TV weather presenters John Hammond and Sara Thornton, joint owners of Weather Trending.
Our brief was to create a distinctive brand, intuitive interface and user experience for the app including App Store marketing assets.
We immersed ourselves in weather and holiday apps to see how they engaged customers and to understand what we could improve and where we could innovate. We held workshops to research the market, identify customer segments and to establish the content that users wanted to see.
The bold V motif symbolises both sun and ski slope.
Combined with a bright colour palette and clear visual system, the app delivers a rewarding user experience.
Sliders help select the preferred temperature and flight time, minimising the need for multiple box ticking. Each stage is carefully crafted to ensure progression and to mitigate drop-outs along the customer journey.
Tone of voice is friendly and engaging with content such as ‘surprise me’ providing a bit of fun along the way. The result is an app that is easy and enjoyable to use, and crucially one that you will want to recommend.
You can’t plan the weather around your holiday. But now you can plan your holiday around the weather.
“We had a long-held dream and idea, and you had the skills and talent to shape it into a reality by creating a clear visual identity for Vacay Weather. We couldn’t have done it without you. The fact that you’re all also a joy to work with is the icing on the cake!”
Sara Thornton – Director