Content Marketing: Report to reporting

Lex Autolease has transformed its content marketing strategy from producing an annual research report to delivering an ‘always-on’ stream of thought leadership content.

Working as part of a multi-agency team including Editions Financial, City Press, Greenhouse, Vista and Swift Research we’ve created a campaign brand – Driving Intelligence.

Through Driving Intelligence, Lex Autolease is engaging senior decision makers by providing a regular source of expert insights on the issues that matter. Infographics, mini-reports, articles, case studies and videos are shared and amplified using email, social media and digital advertising to great effect.

Our latest content is about the impact of driving technology – find out how it’s redefining our relationship with the car.