We’re excited to reveal the new branding for Dayla, a leading drinks distributor based in Aylesbury, Buckinghamshire.
With a history spanning more than 150 years, Dayla’s family-run business has ambitious plans for the future. We were briefed to create a strong new identity that would propel the business on its growth journey and also reference its commitment to close, long-standing customer relationships.
The scope of the project covered brand strategy, architecture and the development of the visual identity. New vehicle liveries for Dayla as well as its wine brand, James Pettit, can be seen all over the South East from the end of February. These will be supported by new marketing materials including a brand launch newspaper, quarterly magazines, product portfolios, apparel, wall graphics and merchandising.