Keep your brand on track in 2017

If you’re looking for some brand inspiration in 2017 why not turn to a design classic for some ideas – the 1965 British Rail Corporate Identity Manual.

I was lucky enough to discover a copy under the Christmas tree!

This reproduction of the original manual has recently been brought back into print thanks to a Kickstarter campaign.

Introduced in the mid-60s, the ‘double arrow’ logo has become such a shorthand device for British Rail, we hardly see it as a piece of graphic design anymore. Designed by Gerry Barney at the Design Research Unit, the manual includes everything from typography and icons to uniforms and rolling stock.

The book is a must see for anyone involved in corporate identity projects, to marvel at the clarity of the identity vision.

While British Rail may not be loved for its questionable ‘leaves on the line’ customer service its consistency as a graphic identity is first class.

Take a look/get your copy here:

Kickstarter campaign details:

Milestone Director Jay was lucky enough to see one of the first uses of the iconic logo during a recent Hidden London tour ( Seen on a poster in a Euston Underground tunnel that had been closed since 1966, this would have been one of the first graphics created after the identity was introduced: